By now you are probably like me. SEO, CEO, HTLM, LOL, WTH, what do all of these stand for? Well, to give the most generic answer possible: SEO is short for search engine optimization. Why does it matter? Well, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. But like anything else, there is a slew of do’s and don’ts that we have to cover. Considering I couldn’t access the files Dr. Sheffeild provided, I figured this would be just as good as anything else.
Do’s of SEO
1. Use Analytics to Measure Performance
Before you start writing your content, you should know which keywords you’re trying to rank for. Using keywords analytics is an effective way to inform this decision. For me, the keywords for GSS’s website will would be voiceovers, grandstagstudios, production, studio, and recording.
2. Content Should Reflect Keywords
Exactly what the title says, your content should reflect your keywords. Or the other way around. Like I said before, my website will be focused on my recording studio and recording business. Therefore the keywords should reflect the content and the content should reflect the keywords.
Don’ts of SEO
1. Overuse Keywords
Low and behold, search engines are picky. They want quality content with a clear theme. Overusing certain keywords can detract from your site and thereby limiting the number of clicks and visits you get. This doesn’t directly penalize you but the number of bounces your site gets can harm its ranking.
2. Trying to Cheat
When I say trying to cheat, I mean trying to cheat the system. And the way you could cheat the system is by buying back links, and using hidden text and links. As the internet continues to grow and get smarter, not to mention the addition of identification software, you will not only be heavily penalized.
In other words? Don’t. Cheat. The system. Just follow the rules of SEO and it will be your best friend.